Customer Evaluation of Internet Banking Services: Analysing South Indian Bank’s Digital Banking Experience

This research intends to assess the valuation of Christ University’s customers on internet banking services provided by South Indian Bank. The research objectives are to evaluate the impact of efficiency, security, ease of use, reliability and social influence on customer satisfaction in the context of internet banking. Consumers of Christ University were selected to answer in the survey to give their view and experience toward the internet banking services offered by the South Indian Bank. The strategies used in data analysis incorporated regression analysis to realize correlation between such factors and extent of customer satisfaction. The research offers huge information on how it is possible to enhance the levels of customer satisfaction specifically in internet banking services of South Indian Bank. Therefore, the study underpins an importance of enhancing digital banking platforms to fulfil the need and expectation of customers. The study is also beneficial for other financial institution with the aim at improving the level of customer satisfaction and ability to retain the clients in the realm of digital banking.