Leveraging QR Codes and Language Integration for Digital Tourism Promotion Systems

This study explores the integration of QR codes with persuasive language features for digital tourism promotion in Bangkalan, Indonesia. It focuses on the development and evaluation of a digital marketing system utilizing QR code technology, assessing its effectiveness through the EPIC (Empathy, Persuasion, Impact, Communication) model. A mixed-methods approach combines qualitative analysis of promotional language with quantitative evaluations using a survey of 327 respondents. The findings show that QR codes integrated with compelling linguistic elements significantly enhance tourism promotion, with an EPIC score of 3.89985, categorized as effective. The research contributes to the growing field of digital marketing systems by demonstrating how QR codes, as part of a digital promotion strategy, can drive user engagement. This study also suggests that the integration of QR codes with digital information systems can support more scalable and impactful marketing strategies in the tourism industry.