DIREITO DO CONSUMIDOR NAS COMPRAS PELA INTERNET

This article analyzes consumer rights in e-commerce transactions in Brazil, focusing on the main abusive practices, fraud, and personal data protection. The research explores the legal framework, including the Consumer Defense Code – CDC, Decree No. 7,962/2013, and the General Data Protection Law – LGPD, and compares it with the reality of the online consumer. The objective is to provide an overview of the challenges and guarantees of digital consumption, highlighting the importance of information and security for building a relationship of trust between consumers and suppliers.