ASSESSMENT OF COMPETITIVENESS FACTORS OF SEEDS OF GRAIN CROPS VARIETIES OF URAL SELECTION

The article considers a factorial approach to assessing the competitiveness of Ural-bred grain varieties, namely, an economic assessment of soil cultivation technologies for growing grain crops in the Ural region, a structural analysis of changes in the cost of grain production in the Russian Federation over the period 2002-2022, and the dynamics of the average five-year cost of growing Ural-bred wheat in the main regions.-producers of the macroregion, the level of profitability of the production of varietal seeds. The current global trends of genome transformation in crop breeding are considered. The classification of the main factors influencing the market of grain seeds is given. The assessment of the direct and reverse impact of motivational, extreme factors affecting the market of grain seeds is given.