Indicators for evaluating the effectiveness of an organization's e-commerce activities

At the moment, the e-commerce sector is in the most favorable conditions than ever before. It is worth noting that both individual entrepreneurs and various legal entities have received an excellent opportunity to conduct trading activities using the Internet space. In particular, it is worth noting the conduct of trading activities using marketplaces. However, even with all its simplicity, one cannot ignore that success depends not only on external conditions. All kinds of organizations, one way or another, at some point in time will have to resort to optimizing their position in the market in order to make the trading process even more efficient. In order for an organization to achieve its planned effectiveness in the e-commerce market, it is necessary to take into account not only the pricing strategy and methods of competition, but also the mechanisms for creating a unique offer, as well as improving the quality of services provided.