Social Commerce and Business Performance Sustainable Model Dimensions

The global proliferation of online shopping underscores social commerce as a pivotal platform, characterized by interactive features driving consumer engagement. This study investigates the key dimensions influencing the achievement of sustainable business models within social commerce and their subsequent impact on platform performance. Focusing on economic, social, environmental, technological, and systemic aspects from a consumer perspective, a quantitative research approach was employed. Data were collected via structured questionnaires and analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. Key findings reveal that the social and technology dimensions significantly influence sustainable business models. Furthermore, the adoption of these sustainable models positively enhances social commerce platform performance. These results emphasize the critical importance of prioritizing social and technological strategies as foundational elements for developing sustainable business models within the dynamic social commerce landscape.