Foreign Experience of Retail Digital Transformation

Retail trade is an important sector of the national economy, as it ensures the fulfillment of both social and economic functions. The retail digital transformation is transforming the retail service of the population, offering new retail facilities and forms of trade. An important aspect of the research of the results of the retail trade digital transformation in different countries is the development of indicators that ensure the objectivity of these results. To achieve this goal, the research summarizes global trends in the development of retail trade in the context of the economy digitalization, conducted a comparative study of the development of retail trade in China, the United States and the United Kingdom, and proposed new indicators to assess the results of the sector di­ gital transformation. The research used data from international consulting companies and national statistics from the countries studied, which allowed us to calculate a number of relative indicators characterizing the retail trade digital transformation. An effective tool for ensuring objective results of retail trade research is relative indicators that take into account an important factor for the development of trade ‒ the size of the country's population.