Feasibility Study and Business Plan for Sofa Glue Imported from China

Background and Aims: The growth of Thailand's furniture industry, particularly after the COVID-19 pandemic, has increased the demand for raw materials such as sofa adhesive. This study aims to evaluate the feasibility and develop a business plan for importing sofa adhesive from China to Thailand. Methodology: The study involves economic, market, and financial feasibility analysis using data from surveys of furniture factories in Bangkok and surrounding areas, as well as secondary data from industry sources. It also includes business plan development covering product strategy, target groups, distribution channels, and promotional activities. Results: The findings indicate high feasibility for importing sofa adhesive due to lower costs and acceptable product quality. A survey of 36 factories shows demand for quick-drying, odorless, single-spray adhesives sold via B2B channels. The financial analysis reveals a payback period (PB) of 4 years and 3 months, a net present value (NPV) of 2,139,929.59 baht, an internal rate of return (IRR) of 3.10%, and a benefit-cost ratio (BCR) of 1.20. Conclusion: Importing sofa adhesive from China is a viable business opportunity with promising financial returns. The study provides practical insights for entrepreneurs and investors seeking to enter or expand in Thailand's furniture industry.