The Use of Artificial Intelligence in Making Managerial Decisions in B2B Markets

The article examines the use of artificial intelligence tools, specifically Large Language Models, to predict group consumer choice in B2B markets.Given the complexity of making managerial decisions of this kind, simulating such decisions allows organizations not only to reduce costs but also to develop a plan with the necessary predictive accuracy.

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Publication Details

Published
2025-09-21
DOI
https://doi.org/10.51408/csit2025_76
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

The Use of Artificial Intelligence in Making Managerial Decisions in B2B Markets

Tatiana Beregovskaya, Sargis Smbatyan, Ani Karapetyan
Big Data and Business Intelligence
article

The Use of Artificial Intelligence in Making Managerial Decisions in B2B Markets

Tatiana Beregovskaya, Sargis Smbatyan, Ani Karapetyan
article en

Abstract

The article examines the use of artificial intelligence tools, specifically Large Language Models, to predict group consumer choice in B2B markets.Given the complexity of making managerial decisions of this kind, simulating such decisions allows organizations not only to reduce costs but also to develop a plan with the necessary predictive accuracy.

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Big Data and Business Intelligence
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The Use of Artificial Intelligence in Making Managerial Decisions in B2B Markets — Tatiana Beregovskaya, Sargis Smbatyan, et al. · (2025) | TGRS Research Map | TGRS