USE OF MEDIA AND GEOINFORMATION TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE SYSTEMS IN THE EDUCATIONAL PROCESS FOR THE PRESERVATION OF NATURAL ECOSYSTEMS AND BIODIVERSITY

Major changes are currently taking place across various fields of human activity and in the development of fundamental and applied sciences.A significant share of these changes is driven by modern media and geoinformation technologies, which rely on the large-scale development and implementation of geographic information systems (GIS).These systems offer substantial advantages for progress in the economy, politics, ecology, environmental management, media, communications, education, and culture.The study aims to demonstrate the possibilities and specific features of utilizing media and geoinformation technologies, as well as artificial intelligence (AI) systems, in the implementation of the educational process in environmental education at the university level.Based on the results of an expert survey, the authors have identified the primary educational skills acquired through the use of multimedia and GIS technologies in environmental education.The study presents the opportunities offered by multimedia learning for students, enabling the use of multimedia tools, web-GIS, and mobile GIS in environmental education.Their use allows one to study the geographic environment, understand the interdependence of its components, and develop spatial thinking skills, as well as acquire basic skills related to the integration of these technologies with AI systems.