Parasocial parenting, adoption, and monetization of the “internet parent” with the Griswolds on TikTok

This study investigates parasocial relationships between adolescents and a genre of TikTok microcelebrities who construct themselves as “Internet Parents.” We analyze Alex and Melinda Griswold's construction of themselves as the “mom and dad of TikTok” through their videos, comment sections, and off-platform interactive content. We ask how the Griswolds construct parasocial intimacy through modes of familial address, how viewers make sense of parasocial intimacy, and how the Griswolds monetize familial parasocial intimacy. Findings reveal how the Griswolds construct parasocial intimacy with their audience through the use of adoption rhetoric and engaging narrative structures, which viewers identify with by expressing their desire for a parent–child relationship with the Griswolds as their adopted children. However, these moments of parasocial intimacies become transformed through influencer economies that commodify social relationships. Ultimately, we consider the ethical obligations of the Griswolds to their target audience of adopted children.