From health crisis to green digital leap: Entrepreneurial responses in French local businesses
The COVID-19 pandemic has accelerated the digital and ecological transition, reshaping both opportunities and challenges for entrepreneurs. This study examines the strategic pivots necessary for effectively navigating this dual transition, analyzing the barriers encountered and the strategies employed to develop more digital and sustainable business models. Based on interviews with 16 French local entrepreneurs, we demonstrate that bricolage practices enable entrepreneurs to engage in the digital and ecological transition.
Authors
- Dorian Boumedjaoud (ORCID: https://orcid.org/0009-0001-4792-1611)
- Nizar Ghamgui (ORCID: https://orcid.org/0000-0001-5150-8478)
- Déborah Lejuste
Institutions
- Business France (FR)
- EM Normandie Business School (FR)
- ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne (FR)
- Université de Limoges (FR)
Publication Details
- Journal
- The International Journal of Entrepreneurship and Innovation
- Published
- 2025-09-22
- DOI
- https://doi.org/10.1177/14657503251355466
- Primary Topic
- Entrepreneurship Studies and Influences
- Type
- article
- Field-Weighted Citation Impact
- 0.00