PERCEPTION AND BARRIERS TO MOOC ADOPTION: A CASE STUDY OF KARTU PRAKERJA RECIPIENTS

The Indonesian government launched the Pre-Employment Card (Kartu Prakerja) program to enhance workforce skills and address economic challenges. This program provides training through online platforms, including Massive Open Online Courses (MOOCs). The UTAUT2 model was employed as a framework to understand the factors influencing the acceptance and use of educational technology in this context. This study examines the effects of UTAUT2 variables—performance expectancy, effort expectancy, habit, traditional barriers, platform content, access limitations, interaction limitations, facilitating conditions, hedonic value, price value, and social influence—on the intention and adoption of MOOCs among Pre-Employment Card participants. The sample consisted of 222 respondents who were users of the Prakerja platform. Data were collected using a questionnaire and analyzed through Structural Equation Modeling (SEM) with the support of PLS-SEM software. In addition, a sentiment analysis was conducted on comments posted on the official Instagram account @prakerja.go.id to explore public perceptions of the program. The findings reveal that 46.2 percent of public sentiment was negative, particularly related to the program implementation and the use of partner MOOC platforms. SEM analysis further indicates that hedonic value, habit, and social influence have positive and significant effects on the intention and adoption of MOOCs. The moderation analysis by gender shows that performance expectancy, hedonic value, and social influence are stronger among males, whereas effort expectancy, habit, and platform content are stronger among females.