Navigating Sustainability Challenges Through Innovation: Dynamic Capabilities in the Italian Wineries

ABSTRACT As environmental pressures and corporate social responsibility demands intensify, organizations face growing pressure to adopt adaptive, sustainability‐oriented strategies. This challenge is especially relevant in globally significant industries such as wine production, which is economically and culturally vital in countries like Italy. This study applies the dynamic capabilities framework focusing on sensing, seizing, and reconfiguring to examine how wineries perceive the importance of specific strategic actions for sustainability. A survey of 55 Italian wineries assessed these perceptions using the Relative Importance Index (RII). Results show that wineries emphasize participation in sustainability programs for sensing, new equipment acquisition for seizing, and process technology development for reconfiguring. Beta regression analysis further reveals that participation in sustainability programs significantly increases the perceived importance of actions across all three capability areas; however, supply chain integration decreased it. These findings underscore the pivotal role of collaborative networks in enhancing dynamic capabilities and advancing sustainability‐driven innovation in the wine industry.