A Study on the Influencing Factors of Tiktok Local Life Service Impulse Consumption Behavior - Taking Chinese Digital Natives as an Example

This study takes Chinese digital aborigines as the research object to investigate their impulse consumption behaviors of local life services on the TikTok platform and their influencing factors. The study used a questionnaire survey method involving post-90s digital natives within four regions: northwest, southwest, southeast, and northeast of China.

Authors

Publication Details

Journal
Community Medicine & Public Health Care
Published
2025-09-23
DOI
https://doi.org/10.24966/cmph-1978/1000160
Primary Topic
Digital Media and Philosophy
Type
article
Field-Weighted Citation Impact
0.00
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article

A Study on the Influencing Factors of Tiktok Local Life Service Impulse Consumption Behavior - Taking Chinese Digital Natives as an Example

Huang Cong
Community Medicine & Public Health Care
Digital Media and Philosophy
article

A Study on the Influencing Factors of Tiktok Local Life Service Impulse Consumption Behavior - Taking Chinese Digital Natives as an Example

Huang Cong
article en

Abstract

This study takes Chinese digital aborigines as the research object to investigate their impulse consumption behaviors of local life services on the TikTok platform and their influencing factors. The study used a questionnaire survey method involving post-90s digital natives within four regions: northwest, southwest, southeast, and northeast of China.

Community Medicine & Public Health CareVol. 12(1)
Openalex Percentile: Top 71%
Digital Media and Philosophy
DOIOpen Access PDFOpenAlex
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A Study on the Influencing Factors of Tiktok Local Life Service Impulse Consumption Behavior - Taking Chinese Digital Natives as an Example — Huang Cong · Community Medicine & Public Health Care (2025) | TGRS Research Map | TGRS