Research on the Development Model of Rural E-commerce in Gaozhou under the Background of the"Hundred-Thousand-Million Project"

With the booming rural E-commerce in China and Guangdong's "Bai Qian Wan Project," Gaozhou's rural E-commerce development model has achieved some results yet faces problems. This study uses literature, comparative, and case analysis to explore its current situation and issues, and offers optimization suggestions. Results show Gaozhou has governmentled, enterpriseled, and cooperativeled models, but rural and tech limits cause insufficient three - industry integration. Studying this model is crucial for Gaozhou's E-commerce innovation and economic growth.