Uncovering the secrets of sustainable performance: Empirical studies on ethical behaviour, fortitude culture, ambidextrous governance and digital innovation using combined importance-performance map analysis

Sustainable performance is essential for organisational success in the contemporary era. This study examines the impact of ethical behaviour and a culture of fortitude on ambidextrous governance and digital innovation, contributing to enhanced sustainable performance. Nonetheless, the influence of these issues on digital telecommunications companies has not been comprehensively examined. The study utilises an online survey to collect data from a sample of 430 employees at a digital telecommunications firm in Indonesia. Using the combined importance-performance map analysis (cIPMA), which comprises partial least squares structural equation modelling (PLS-SEM), importance-performance analysis (IPMA), and necessary condition analysis (NCA). The findings suggest that a culture of fortitude, ambidextrous governance, and digital innovation are crucial for attaining sustainable performance. However, digital innovation, while still important, play a smaller role than a culture of fortitude and ambidextrous governance in terms of their influence on sustainable performance. cIPMA also backs up the idea that fortitude culture, ambidextrous governance, and digital innovation all have good effects on long-term performance. To the best of the author's knowledge, this research may be part of the beginning of integration PLS-SEM with IPMA and NCA to explore the interplay among ethical behaviour, fortitude culture, ambidextrous governance, digital innovation and their influence on sustainable performance.