Turning Green Training Into Advocacy: A Stimulus‐Organism‐Behaviour‐Consequence Framework to Workplace Sustainability

ABSTRACT This study investigates the role of green training in promoting employees' green advocacy among employees by drawing on the Stimulus‐Organism‐Behaviour‐Consequence (SOBC) framework, the Theory of Planned Behaviour (TPB), and Self‐Determination Theory (SDT). Within the SOBC lens, green training is conceptualized as a critical stimulus that influences employees' green psychological resources, namely green mindfulness and green self‐efficacy. These psychological constructs serve as organisms, sequentially mediate the relationship between green training (stimulus) and private sphere pro‐environmental behaviours (response), ultimately culminating in green advocacy (consequence). TPB provides the foundation for explaining how green mindfulness and green self‐efficacy influence employees' pro‐environmental behaviours, while SDT explains how green training fosters mindfulness and self‐efficacy in sustaining such behaviours. Data were collected from 237 IT sector employees in India and analyzed using SmartPLS to test the hypothesized relationships. The findings highlight the essential role of green training in enhancing green mindfulness and self‐efficacy, which function as a sequential mediator linking green training with private sphere pro‐environmental behaviour and green advocacy of the employees. This empirical validation extends the applicability of the SOBC framework to workplace sustainability by meaningfully integrating the TPB and SDT, thereby addressing existing gaps in the literature and providing incremental theoretical insights into the associations between green psychological constructs and workplace behaviours. From a managerial perspective, the findings emphasize the importance of implementing targeted green training programs in IT firms to cultivate these psychological resources, thereby driving employee engagement in sustainable practices and advocacy for organizational environmental objectives.