Perceptions of Prevention and Cessation Ads among US Youth Who Use Multiple Tobacco Products: A Qualitative Study
Multiple tobacco product (MTP) use (ie the use of two or more tobacco products in the past 30 days) is a common pattern of tobacco use among youth, yet little research has developed or evaluated campaign ads addressing MTP use. We conducted a qualitative study to examine how youth who use MTPs perceive tobacco prevention and cessation ads. Findings suggest ads about MTPs could be effective, especially if they specify "vaping and smoking" and highlight shared health effects of MTPs using graphic, fear-arousing images.
Authors
- Sierra Patterson (ORCID: https://orcid.org/0000-0003-0270-7125)
- Adam O. Goldstein (ORCID: https://orcid.org/0000-0002-0664-235X)
- Sonia A Clark (ORCID: https://orcid.org/0000-0002-0748-3338)
- James Francis Thrasher (ORCID: https://orcid.org/0000-0001-6418-4863)
- Sarah Dorothy Kowitt (ORCID: https://orcid.org/0000-0001-5216-3897)
- Allison J. Lazard (ORCID: https://orcid.org/0000-0002-2502-2850)
- Seth M. Noar (ORCID: https://orcid.org/0000-0002-3453-5391)
- Isabelle Duguid
Institutions
- University of North Carolina at Chapel Hill (US)
- University of South Carolina (US)
- Department of Health (ZA)
- Department of Health Services (US)
Publication Details
- Journal
- Nicotine & Tobacco Research
- Published
- 2025-09-20
- DOI
- https://doi.org/10.1093/ntr/ntaf195
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00