Evaluating the content and quality of irritable bowel syndrome videos on social media platforms in China: Focus on TikTok and Bilibili
Platform-specific differences exist in how users engage with IBS-related content on Chinese social media platforms. The divergent relationship between video quality and engagement metrics on TikTok versus Bilibili suggests that content creators may need platform-specific strategies to effectively deliver high-quality health information.
Authors
- Xiaoyin Bai (ORCID: https://orcid.org/0000-0002-9092-7592)
- Aiming Yang (ORCID: https://orcid.org/0000-0002-2907-7904)
- Qingwei Jiang (ORCID: https://orcid.org/0000-0001-8824-2175)
- Jianing Li
- Wenfeng Xi
- Yueyi Zhang (ORCID: https://orcid.org/0000-0003-0788-8826)
- Rui Feng (ORCID: https://orcid.org/0000-0002-0611-9518)
Institutions
- Qingdao University (CN)
- Chinese Academy of Medical Sciences & Peking Union Medical College (CN)
- Peking Union Medical College Hospital (CN)
Publication Details
- Journal
- Digital Health
- Published
- 2025-04-01
- DOI
- https://doi.org/10.1177/20552076251382029
- Citations
- 7
- Primary Topic
- Health Literacy and Information Accessibility
- Type
- article
- Field-Weighted Citation Impact
- 19.71