MARKETING ACTIVITIES IN GOVERNMENT ORGANIZATIONS

An important element in the implementation of economic and social initiatives is the transformation of the marketing mix and the improvement of the marketing activities of government organizations. In order to enhance the favorable image of territories, it is important to improve the marketing mix in government organizations and pay attention to solving socially and economically significant tasks for the economy and society that require detailed attention from scientists and economists, marketers and public sector specialists. Marketing solutions in the development of government organizations against the background of sustainable economic development include modern trends and new paradigms in the development of marketing and marketing activities. It is determined that the marketing activities of government organizations have an important strategic decision and, against the background of sustainable economic development, are becoming a leading factor in the organization of marketing activities of government organizations. The basic components and results of marketing activities of government organizations developed by the author are presented, which are based on trends in sustainable economic development and innovative marketing, which include the main reasons for the development of marketing activities in government organizations, which will be investigated through scientific research and the expected and projected results of improving marketing activities in governme nt organizations are presented. The formulated expected and predicted results of improving marketing activities in government organizations will allow for flexible adaptation to modern trends in the development of marketing, innovation and the state system, taking into account economic transformation and sustainable economic development programs. In order to achieve the highest possible expected and predictable results of improving marketing activities in government organizations, we will present marketing tools that will allow us to achieve formulated results and timely use relevant marketing innovations.