NEW MARKETING TOOLS OF MODERN MEDIA

The authors present video games as means of modern media, analyzing the functions they perform in modern society.

Authors

Publication Details

Journal
EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Published
2025-01-01
DOI
https://doi.org/10.36871/ek.up.p.r.2025.08.07.020
Primary Topic
Marketing and Advertising Strategies
Type
article
Field-Weighted Citation Impact
0.00
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article

NEW MARKETING TOOLS OF MODERN MEDIA

Valery P. Slanov, Timur K. Nurmetov
EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Marketing and Advertising Strategies
article

NEW MARKETING TOOLS OF MODERN MEDIA

Valery P. Slanov, Timur K. Nurmetov
article en

Abstract

The authors present video games as means of modern media, analyzing the functions they perform in modern society.

EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYAVol. 8/7(161)
Openalex Percentile: Top 66%
Marketing and Advertising Strategies
DOISourceOpenAlex
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NEW MARKETING TOOLS OF MODERN MEDIA — Valery P. Slanov, Timur K. Nurmetov · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA (2025) | TGRS Research Map | TGRS