Exploring Directions and Strategies for Innovative AI Applications in Education——Based on the Survey of the Understanding and Attitudes of Economics and Management Majors Towards AI

Using artificial intelligence to promote educational reform is an important proposition put forward by Xi General Secretary for college education reform, therefore, a thorough understanding of students' attitudes towards the application of AI in teaching is the breakthrough point for AI to assist college reform. This paper explores the perceived quality, perceived usefulness, attitude disposition, perceived risk, and intention to use five dimensions of attitude scales based on previous literature. Using software such as SPSS, the study analyzes the 552 student questionnaires collected, and the results show that students are familiar with AI, but their ability to innovate in its application is lacking. Furthermore, students generally hold a cautiously optimistic attitude towards the use of AI in educational teaching. Additionally, it was found that students from different grades and with different perceptual operation abilities have significantly different attitudes towards the application of AI in education and teaching. The research results provide certain reference value for the reform of college education and teaching with artificial intelligence in the future.