Research on Influencing Factors of Users’ Willingness to Adopt GAI for Collaborative Decision-Making in Generative Artificial Intelligence Context

Exploring the influencing factors and mechanisms of willingness to adopt GAI for collaborative decision-making in the generative artificial intelligence context is of significant importance for advancing the application of collaborative decision-making between human intelligence and generative AI. This study builds upon the traditional Technology Acceptance Model (TAM) and the Task–Technology Fit (TTF) models by introducing factors of human–GAI trust and collaborative efficacy to construct a theoretical model of the influencing factors of willingness to adopt GAI for collaborative decision-making. Empirical analysis is conducted using Structural Equation Modeling (SEM) and Fuzzy-set Qualitative Comparative Analysis (fsQCA). The results show that perceived usefulness and collaborative efficacy emerge as key determinants of willingness to adopt GAI for collaborative decision-making. Attitude and human–GAI trust exert significant direct positive effects, while perceived ease of use and task–technology fit demonstrate significant indirect positive influences. The fsQCA results further identify three distinct configuration pathways: perceived value-driven, functional compensation-driven, trust in technology-driven.