Marketing of Bambaranut and Its Sustainabilty in Alkaleri Local Government Area of Bauchi State, Nigeria

The study was carried out in Alkaleri local Government Area of Bauchi State. The study analyzed Bambaranut marketing and its sustainability in the study area. Descriptive and purposive sampling procedures were used for data collection. One hundred and fifty (150) questionnaires were administered to the respondents. In each of the five villages of (Alkaleri, Maimadi, Buri-Buri, Kufa-Gandu and Kufa- Jabba of Alkaleri Local Government Area), thirty questionnaires were randomly distributed across available Bambaranut Marketers Association. Fifteen (15) questionnaires each were given to the wholesalers and to the retailers in each of the five wards. The data collated was further analyzed using descriptive statistics, percent marketing margin, marketing channel and regression analysis. However, the percent marketing margin of wholesalers 5.93% is less than the retailers 34.24% this indicates that the retailers make more profit than the wholesalers. The regression analysis also showed that the coefficients of selling price, transportation costs and storage costs were significant at less the 1% respectively and affects the wholesalers’ income positively. While buying was significant at 1% and negatively affects the wholesalers’ income. It can be concluded from the present study that, Bambaranut marketing in Alkaleri Local Government Area is a profitable business. The retailers made more profit than the wholesalers. It can also be concluded that factors such as infestation from insect, rodents, acquiring a warehouse and high cost of storage facility were major constraint in the marketing of Bambaranut among others. From the findings of the present study, it can therefore be recommended that there should be provision of adequate market infrastructural facilities to the marketer’s cooperatives in form of storage facilities, marketing stalls which will allow for smooth and sustainable functioning of bambaranut marketing in the study area. However, improving transportation, market price information and good government policies can help sustain the marketing of Bambaranut in the study area.