Practical Applications of New Media Interactive Art in Cultural Heritage Exhibitions

The application of spatial interactive digital technology, as well as commentary dubbing and video materials in cultural heritage exhibitions, has provided visitors with a three-dimensional viewing experience.This paper analyzes the practice of new media interactive art in cultural heritage exhibitions and explores the applications and significance of software art, virtual reality technology (VR), and artificial intelligence art.Based on the current development of new media interactive art exhibitions, optimization and development countermeasures such as enriching the cultural connotations of exhibits are proposed.Creators are required to thoroughly explore the cultural connotations of cultural heritage, master multimedia technologies proficiently, and accurately convey the information of cultural heritage.Optimize the exhibition layout and implement a differentiated pricing strategy to meet the exhibition viewing needs of more audiences.Thereby, the popularity of new media interactive art exhibitions can be enhanced in the practical process, guiding the public to establish correct cultural consumption concepts and enjoy the enlightenment brought by culture.