Unmasking the True Self on Social Networking Sites

Social Networking Sites (SNSs) have redefined the dynamics of self-disclosure, enabling users to share personal information in curated and highly visible ways. Existing research often frames this practice through the “privacy paradox,” yet such models overlook the deeper psychological motivations behind online disclosure. Drawing on more than 150 peer-reviewed sources, this paper advances a conceptual distinction between identity and the Self, with emphasis on the expression of the “True Self” in digital contexts. The discussion, informed by psychological perspectives of the self, examines how SNSs facilitate authentic dimensions of identity rarely expressed offline due to fear of judgment. Integrating theoretical frameworks such as Construal Level Theory, perceived control, digital nudging, and social conformity (lemming effect), the review demonstrates that online disclosure reflects not only strategic behavior but also an intrinsic drive for authenticity and self-verification. SNSs thus emerge as spaces of both social performance and authentic self-expression.