Whatsreach: Novel Method of Marketing and Support Service

This paper outlines WhatsReach, which is an innovative website that automates WhatsApp business marketing and customer service. WhatsReach automates business communications to resolve key shortcomings in current systems. The features offered by this platform include message broadcasting on autopilot, AI controlled customer service. With the help of WhatsApp business API, the OpenAI API and modern web technologies, WhatsReach enables businesses to deploy and manage a range of digital marketing campaigns in a flexible and cost-effective manner. The system helps businesses to meet customer needs while in turn maximizing the consumption of all resources. This paper evaluates the overall architecture, application, and likely impacts of this system on business communications while placing strong emphasis on its features flexibility in the fast evolving technological environment of today.

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Publication Details

Published
2025-07-04
DOI
https://doi.org/10.1109/icctdc64446.2025.11158854
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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Whatsreach: Novel Method of Marketing and Support Service

Sneha Yadav, Pratima Bhagat, K. Mehta, Sudeep Satish Shetty
Big Data and Business Intelligence
article

Whatsreach: Novel Method of Marketing and Support Service

Sneha Yadav, Pratima Bhagat, K. Mehta, Sudeep Satish Shetty
article en

Abstract

This paper outlines WhatsReach, which is an innovative website that automates WhatsApp business marketing and customer service. WhatsReach automates business communications to resolve key shortcomings in current systems. The features offered by this platform include message broadcasting on autopilot, AI controlled customer service. With the help of WhatsApp business API, the OpenAI API and modern web technologies, WhatsReach enables businesses to deploy and manage a range of digital marketing campaigns in a flexible and cost-effective manner. The system helps businesses to meet customer needs while in turn maximizing the consumption of all resources. This paper evaluates the overall architecture, application, and likely impacts of this system on business communications while placing strong emphasis on its features flexibility in the fast evolving technological environment of today.

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Big Data and Business Intelligence
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