The Effects of University GWP Organizational Culture and College Students’ GRIT on School Spirit

The accelerating decline in Korea’s school-age population poses a serious threat to the sustainability of universities. In response, institutions are striving not only to attract new students but also to retain enrolled ones. Despite its key role in student retention, research on school spirit remains limited. This study investigates the impact of the university’s GWP(Great Work Place) organizational culture and college students’ GRIT on school spirit. Previous studies on educational organizational culture have mainly focused on primary and secondary school teachers or specific student groups, leaving general college students underexplored. To address this gap, a survey was conducted among university students, and structural equation modeling was applied using AMOS 25.0. The study’s findings are expected to offer actionable guidance for universities seeking to deepen students’ affective commitment and curb dropout rates, thus supporting the enduring sustainability of higher education.