The Basis of Social Cognitive Theory w pragmatics

The current study attempts to discuss the concepts and basis of social cognitive approach. This approach is widely used while studying, comparing and contrasting the pragmatics of different cultures. This approach emphasizes that pragmatics has to include limiting the social and cultural aspects while studying a language. Moreover, communication, in this approach, is a dynamic action; which means that an individual is not only in contact with the social situations; rather he/she makes up the social situation. This approach not only considers purpose in communication and conversation, but also considers dynamic process in which purpose can affect the emergence of communication and conversation. Hence, it can be stated that an individual’s purpose can be pre-planned, or somehow unexpected/unplanned or be the result or emergent upon the situation which are three dimensions of the same phenomenon. These dimensions might be emphasized differently while the different points of communication process are tackled. This means that when a conversation starts, special nature and pre-planned purpose might be dominant.