Green Project Investments and Corporate Responsibilities: Enablers, Challenges, and Strategies for Mitigating Risks

ABSTRACT To achieve carbon neutrality, it is crucial that private commercial and noncommercial firms also do their bit to adopt and implement green projects (GPs). Nonetheless, there is a lack of scholarly understanding regarding the elements that influence the implementation of GP by private firms, as well as the barriers to GP adoption and strategies to overcome them. This study seeks to fill the existing knowledge vacuum by examining open‐ended essays to provide useful perspectives into the experiences and viewpoints of organizations that have implemented GP. The qualitative data collected were analyzed to determine four unique dimensions, including a variety of elements connected to GP implementation. (a) The study identifies four enablers that push firms to go for GP and three critical areas during the evaluation. (b) The study further identifies four major stumbling blocks of resource management, project viability, external issues, and integration challenges that affect GP and three risk management strategies to overcome these. Our study adds essential theoretical and practical perspectives to the ongoing debate about implementing GP in a comprehensive and inclusive manner.