A Study on the Translation and Dissemination of Yellow River Culture from the Perspective of Translational Communication Studies

The Yellow River culture, as an integral component of traditional Chinese culture, significantly enhances China’s cultural soft power. Effectively narrating the stories of the Yellow River is essential for promoting Chinese culture on a global scale. This paper examines translation and dissemination strategies of Yellow River culture through the lens of Translational Communication Studies, focusing on media, audience reception, and communication effects. It explores translation and communication strategies at the levels of vocabulary, syntax, and rhetoric.