Digitalization of Payments in Urban Society Indonesia

This research investigates the influence of users' perceptions of usefulness and ease of use on their intention to adopt digital payment methods, with attitude serving as an intervening factor. By employing the Technology Acceptance Model (TAM), this study delivers meaningful input for technology developers and decision-makers to understand the key elements affecting users’ acceptance of digital payment platforms. Primary data for this study were obtained from a questionnaire of 200 urban communities in Indonesia that use digital payments in transactions using non-probability sampling techniques. This study used the SEM-PLS method using SmartPLS 3. The findings indicated that Perceived Usefulness (X1) does not exert a significant influence on Attitude (Y). However, Perceived Usefulness (X1) is known to be able to influence Behavior Intention (Z) directly. Attitude (Y) significantly affects Behavior Intention (Z). Perceived Ease of Use (X2) significantly influences Attitude (Y). Still, it cannot directly influence Behavior Intention (Z), which means that digital payments must be easy to use to shape supportive attitudes toward digital payments and increase intention to use. While enhancing perceived usefulness can directly increase users’ intention to adopt these technologies, improving ease of use is essential for fostering positive attitudes, which in turn shape behavioral intentions.

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Publication Details

Journal
JBTI Jurnal Bisnis Teori dan Implementasi
Published
2025-08-31
DOI
https://doi.org/10.18196/jbti.v16i2.27558
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00

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article

Digitalization of Payments in Urban Society Indonesia

Nyimas Dewi Murnila Saputri, Fida Muthia, Melisa Putri
JBTI Jurnal Bisnis Teori dan Implementasi
SMEs Development and Digital Marketing
article

Digitalization of Payments in Urban Society Indonesia

Nyimas Dewi Murnila Saputri, Fida Muthia, Melisa Putri
article en

Abstract

This research investigates the influence of users' perceptions of usefulness and ease of use on their intention to adopt digital payment methods, with attitude serving as an intervening factor. By employing the Technology Acceptance Model (TAM), this study delivers meaningful input for technology developers and decision-makers to understand the key elements affecting users’ acceptance of digital payment platforms. Primary data for this study were obtained from a questionnaire of 200 urban communities in Indonesia that use digital payments in transactions using non-probability sampling techniques. This study used the SEM-PLS method using SmartPLS 3. The findings indicated that Perceived Usefulness (X1) does not exert a significant influence on Attitude (Y). However, Perceived Usefulness (X1) is known to be able to influence Behavior Intention (Z) directly. Attitude (Y) significantly affects Behavior Intention (Z). Perceived Ease of Use (X2) significantly influences Attitude (Y). Still, it cannot directly influence Behavior Intention (Z), which means that digital payments must be easy to use to shape supportive attitudes toward digital payments and increase intention to use. While enhancing perceived usefulness can directly increase users’ intention to adopt these technologies, improving ease of use is essential for fostering positive attitudes, which in turn shape behavioral intentions.

JBTI Jurnal Bisnis Teori dan ImplementasiVol. 16(2)
Sriwijaya University (ID)
Universitas Sriwijaya
Openalex Percentile: Top 55%
SMEs Development and Digital Marketing
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Digitalization of Payments in Urban Society Indonesia — Nyimas Dewi Murnila Saputri, Fida Muthia, et al. · JBTI Jurnal Bisnis Teori dan Implementasi (2025) | TGRS Research Map | TGRS