Memetic Communication Strategies for Drug Governance in the Tibetan-Qiang-Yi Corridor: A Content Analysis of Douyin “Rural Influencers”

The Tibetan-Qiang-Yi Corridor is a minority area where cultural sensitivity and communication effectiveness need to be taken into account when influencing drug control. "Rural Internet celebrities" have the advantage of local cultural symbols. "This paper uses computer-aided text mining technology to conduct data mining on the anti-drug content of 'rural Internet celebrities' in the Tibetan-Qiang-Yi Corridor, extracting text features, calculating text emotions, modeling communication effects to analyze the communication characteristics of anti-drug memes, Studies based on cases in Yunnan Province, Sichuan Province and Xizang show that incorporating positive story memes of local culture (drug rehabilitation stories + ethnic skills) has a better communication effect and provides data references for anti-drug publicity in the Tibetan-Qiang-Yi Corridor. The computer-aided text mining techniques employed in the article include web crawlers, natural language processing tools, statistical computing models, etc., providing a basis for extracting features from memes and analyzing communication effects.