Analysis of the Communication and Business Model of Chinese Short Video Dramas

With the rapid rise of digital entertainment and the booming popularity of micro-short dramas in China, this study aims to analyze their communication patterns and business models. This study focuses on the current development of Chinese short video dramas. By combining market data, text analysis, user behavior, and other multi-dimensional perspectives, it systematically sorts out the communication paths and business models of short dramas. Through Baidu Index analysis and word cloud analysis of user reviews, this paper reveals the age structure, viewing scenarios, and cognitive preferences of short drama users, and points out the communication logic of “lightweight, fragmented, and emotion-oriented”. At the same time, it analyzes the platform traffic mechanism, content theme preferences, user interaction characteristics, as well as the overseas communication pattern and localization strategies of short dramas. From a business perspective, the study summarizes the “three-spiral evolution model” of “payment mechanism - brand integration - IP extension”, and points out the dual impacts of AI technology and policy regulations on the industry’s development. This paper argues that short video dramas have transformed from content products to cultural assets, and their future development needs to strike a balance between creative innovation and regulatory standards.