Impact Of Emotional Intelligence, Social Influence, And Investor Sentiment On Financial Decisions: A Behavioral Finance Study Of Active And Passive Investors In Jaipur Across Various Age Groups

Making sound financial decisions is essential to both personal happiness and overall economic stability. These choices are impacted by social and emotional elements in addition to logical analysis in India's heterogeneous socioeconomic context. By combining psychology and financial theory, behavioral finance sheds light on how social dynamics, emotions, and cognitive biases influence financial behavior. In order to comprehend their influence on investing choices, this study looks at three crucial behavioral finance elements: investor sentiment, social influence, and emotional intelligence. The study also examines behavioral biases and financial literacy, emphasizing their roles in irrational financial behavior. The study emphasizes the significance of behavioral aspects in influencing investment results, given the impact of peer networks and the media in India's changing financial landscape.