ANALYSIS OF THE FINANCIAL MARKET OF UKRAINE DURING A PERIOD OF INSTABILITY

The article examines the current state of Ukraine's financial market amid socio-economic and military instability. The impact of the National Bank's monetary policy – particularly the key interest rate – on inflationary processes, lending, and the currency market is analyzed. The banking sector is assessed through asset dynamics, and the volume of trading on organized exchange platforms is reviewed. Structural issues of the stock market are identified, including low financial literacy among the population, insufficient investor protection, and inefficient exchange infrastructure. Special attention is given to the prospects of digital transformation in the financial sector, particularly the integration of exchange operations into mobile banking applications. The article substantiates the need for reforms aimed at market stabilization, increasing public trust in financial institutions, and developing digital services.