Open government data in Vietnam: The integrated toe and trust theory model

This study investigates the continuous usage intention and satisfaction dynamics of Open Government Data (OGD) initiatives by employing the Technology-Organization-Environment (TOE) framework and Trust theory. The proliferation of OGD platforms presents significant opportunities for government agencies to enhance transparency, collaboration, and data-driven decision-making. Comparatively, less attention has been given to the impact factors influencing the continuous usage intention and satisfaction dynamics of OGD among business employees. Data were collected in Vietnam. The Neural Network Model was employed to rank relatively significant predictors obtained from structural equation modeling (SEM). This study contributes to the growing literature on using OGD to increase competitive advantages for businesses. Its new methodology and findings will significantly contribute to the existing literature on technology adoption and OGD usage intention. Additionally, the findings can be helpful for practitioners interested in fostering OGD adoption, continuous usage intention, and satisfaction.