The Role of Strategic Excellence and Innovation Capabilities in Achieving Competitive Advantage Sustainably

Achieving sustainable competitive advantage in Jordanian manufacturing firms requires a strong foundation of strategic excellence and innovation capabilities.This study examines how firms in the Jordanian industrial sector leverage structured strategic frameworks and continuous innovation to strengthen their market position and ensure longterm success.Strategic excellence enhances decision-making, resource allocation, and organizational adaptability, while innovation capabilities drive transformation, operational efficiency, and responsiveness to evolving market demands.The findings highlight that firms effectively combine these elements to achieve superior performance, resilience, and a lasting competitive advantage.A balanced approach between strategic excellence and innovation promotes long-term growth, sustainability, and industry leadership.Therefore, this study aimed to examine the impact of strategies, excellence, and innovation capability on sustainable competitive advantage in Jordanian manufacturing firms through a survey of 350 firms from eight Jordanian industrial cities.A quantitative approach was used to collect data and achieve the study objectives.Primary data were analyzed using PLS-SEM.The results demonstrated that the reliability factors of strategic excellence and innovation capability positively influence competitive advantage.The theoretical implications of this research examine how excellence and innovation strategies together shape and enhance competitive advantage.By analyzing the interaction between these critical factors, the study provides deeper insights into how organizations can leverage their unique strategic position and advanced innovation practices to achieve sustainable superiority in competitive markets.Therefore, industrial companies in Jordan need to prioritize strategic excellence and enhance their innovation capabilities to enhance their competitive advantage.By focusing on these key factors, companies can improve their operational efficiency, drive continuous innovation, and differentiate themselves in the market.As a result, they will be better positioned to achieve sustainable growth, adapt to evolving industry requirements, and maintain long-term success in an increasingly competitive environment.