Evaluating Perceptions of Cultural Heritage Creativity Using an SEM-GIS Model: A Case Study of Qingzhou Mountain, Macau

Macau’s Ching Chau Hill, as a composite entity of modern industrial heritage and natural cultural landscape, faces the dual challenges of conservation and regeneration. This study takes Ching Chau Hill as a case study, integrating structural equation modeling (SEM) with Geographic Information System (GIS) technology and combining the theory of the creative class, to construct an evaluation model of “industrial heritage-creative perception-cultural innovation.” Through questionnaire surveys, data from the creative class were collected, and SEM was employed for path analysis and hypothesis testing, while GIS was used for spatial analysis and visualization. This study systematically explores the creative perception pathways of industrial heritage value from the perspective of the creative class and its driving mechanisms for cultural inheritance and innovation. This study found that the retention rate of industrial structures (73%) and the “sacred-industrial” axis formed by the integrity of the spatial sequence (β = 0.58) together constitute the core of the material attachment path, and there is a significant threshold for the site identity effect: when the material authenticity score exceeds the 3.5 critical point, the identity value jumps by 37.8%, which provides a quantitative basis for the precise protection of “ruin aesthetics”. In the process of transforming cultural inheritance into innovative practice, the participation in creative activities showed a mediating effect of 72.1%, and the driving efficiency of co-creation activities was ten times higher than that of ceremonial guided tours, confirming the core position of “learning by doing” in heritage revitalization. The results show the following: (1) the creative class’s perception of the aesthetic uniqueness and historical memory of Ching Chau Hill’s industrial heritage significantly and positively influences their recognition of its creative value; (2) spatial accessibility and environmental atmosphere are key geographical factors affecting creative perception; (3) recognition of creative value effectively drives the innovative transformation of cultural heritage by stimulating participation willingness and innovative ideas. This study provides a strategy basis with both theoretical depth and practical guidance value for the revitalization and utilization of industrial heritage in post-industrial urban renewal.