Fintech and financial inclusion of Moroccan women working in the informal sector: An empirical analysis based on the Technology Acceptance Theory

Type of the article: Research Article AbstractThis paper examines the potential impact of financial technology (Fintech)on the financial inclusion of women working in the informal sector in Morocco, a population largely excluded from formal financial systems despite the rapid expansion of digital financial services. The study aims to identify the key factors that influence the adoption of Fintech solutions among these women, using the Technology Acceptance Model (TAM) as the theoretical framework. Specific variables analyzed include perceived usefulness, ease of use, cost reduction, transaction security, and language accessibility.The study is based on primary data collected through a structured survey conducted between March and May 2024. The sample consists of 315 Moroccan women engaged in informal sectors, including local trade, handicrafts, and agriculture. The women come from both rural and urban areas. An ordered Probit model is employed to test eight hypotheses concerning the adoption of Fintech. Results show that simple user interfaces, lower costs, and perceived security significantly increase the likelihood of Fintech adoption. Conversely, variables such as greater access to financial services or awareness-raising initiatives have a limited impact. Control variables such as level of education and social influence also reveal significant effects, while access to digital infrastructure shows a more moderate influence. The results underline that Fintech can contribute to the financial inclusion of women in the informal sector, provided that solutions are simple, affordable, and culturally appropriate. The study recommends the development of Fintech tools adapted to the sociocultural and technological contexts of this vulnerable group.