A Study on the Pathways of Generative Artificial Intelligence (GenAI) Collaborating with Cultural and Creative Product Innovation Design Driven by New-Form Productivity

With the rapid development of the digital economy, the deep integration of digital technology and the cultural and creative industries has become an important pathway to promote the high-quality development of the cultural industry. The report of the 20th National Congress of the Party proposed the “Digital Strategy for the Cultural Industry,” emphasizing the need to drive industrial innovation through scientific and technological innovation and to develop new-quality productivity. As an important part of the cultural industry, the cultural and creative industries have extremely high economic and social value. The empowerment of digital technology not only improves the production efficiency of the cultural and creative industries but also expands their market boundaries, creating new economic growth points. Generative artificial intelligence has changed the traditional content production model and brought about a transformation in the development of cultural and creative products. This study explores the significant impact of generative artificial intelligence on the collaborative approaches, production logic, and development models of cultural and creative products, as well as how it promotes the close integration of culture and technology.