MODERN CONCEPTUAL APPROACHES TO DETERMINING THE CONTENT OF GENERAL COMPETENCES IN THE PROFESSIONAL TRAINING OF MANAGERS OF SOCIO-CULTURAL ACTIVITIES

The article provides a theoretical analysis of modern conceptual approaches to determining the content of general competencies in the professional training of managers of socio-cultural activities. The relevance of the issue is due to the needs of modern society in specialists who are able to effectively operate in a dynamic and multicultural environment, ensuring the development of cultural, creative and socio-humanitarian spheres. The essence of the concept of "general competencies" as an integrated characteristic that encompasses personal, cognitive, social and ethical components is revealed. Scientific approaches to the classification of general competencies are summarized, in particular, competency-based, personality-oriented, activity-based and axiological, and their significance for the professional training of future managers is highlighted. A list of key general competencies relevant to the educational program "Management of Sociocultural Activities" is outlined, such as communicative, emotional-ethical, analytical, creative, digital, project and leadership. Attention is drawn to the peculiarities of the formation of these competencies in the context of new state standards of higher education, the results of educational programs and the needs of the labor market. The importance of integrating formal and informal education, implementing active and interactive learning methods, as well as an interdisciplinary approach is emphasized. It is concluded that the modern paradigm of training managers of socio-cultural activities should be based on a combination of humanistic, professional and technological guidelines, which allows forming a holistic system of general competencies necessary for effective professional activity in the field of culture, education and creative industries.