From Idea to Record Sale in the US: Nataliia Stashevska on the Role of Business Analysis in the Success of FinTech Startup Onicore

The article examines the impact of strategic business analysis on the life cycle and final capitalization of a FinTech startup. The purpose of the work is to demonstrate, using the case of Onicore, which went from investments of the 500 Fintech Fund to a record sale in the USA, how the functions of a business analyst are transformed from tactical to strategic, directly affecting the creation of product value. The study analyzes the methodology, which included designing a scalable cloud architecture, developing financial compliance protocols and creating detailed specifications for integration with payment systems. As a result of the implementation of these approaches, a 30% optimization of transaction speed was achieved. The article proves that systemic business analysis focused on security, scalability and integration is a determining factor for a successful exit of a startup. The materials can be useful for startup founders, product managers and investors.