LOGISTICS SYSTEM MANAGEMENT IN THE CONTEXT OF DIGITAL TRANSFORMATIONS

Attention is focused on the fact that the logistics system in the context of digitalization is turning into a high-tech network capable of self-organization, adaptation and training. It is noted that the integration of intelligent management systems, big data analytics, the Internet of Things, cloud computing and automation makes it possible not only to optimize operations, but also to rethink the very concept of logistics management. As a result, there is a deep evolution of logistics processes from mechanistic execution to strategic management of digital flows. The peculiarities of managing the logistics system in the context of digital changes caused by digitalization are determined. The study proves that at the same time, digital transformation poses new challenges for enterprises: the complexity of technical integration, the need for changes in organizational culture, the shortage of digital competencies among staff, as well as growing requirements for flexibility and transparency of logistics solutions. This necessitates the formation of new models of logistics system management based on digital principles, flexible methodologies and an analytical approach to decision-making.