A Research on Ecotourism and Environmental Conservation - A Case Study of Jiuzhaigou, China

In recent years, ecotourism has rapidly developed as a new model in China. This study, through a case study approach and document analysis, examines the opportunities and challenges of ecotourism in Jiuzhaigou. The findings indicate that limited awareness among managers and tourists has led to damage to the ecosystem, management system, and human environment of the area. To achieve sustainable development, it is essential to strengthen visitor education, implement integrated management, and promote green transportation. By analyzing tourism resources and tourist behavior patterns, this study proposes strategies to guide management and improve visitor conduct, thereby offering a vision for the sustainable development of ecotourism in Jiuzhaigou and comparable regions.