Green bonds in focus: bridging literacy and investment among retail investors

This study examines the influence of green bond awareness and comprehension on the investment decisions of Indian retail investors and its alignment with sustainable development goals. Utilising a mixed-methods approach, the research combines quantitative survey data analysis and qualitative article content analysis in SPSS to assess investor awareness and inclination towards green bond investments. Findings reveal that financial literacy mitigates behavioural biases, showing a positive correlation between awareness and investment in green bonds. Risk perception and trust in green bond credibility are key influencers. Financial literacy is pivotal in promoting green bond investments among Indian retail investors, suggesting the need for educational programs and policy innovations to enhance the green bond market. Further exploration of these dynamics is recommended.