Unlocking India's mobile wallet potential: identifying and prioritising key sustainable growth catalysts using best worst method

Mobile wallet (m-wallet) transactions have seen augmented growth in India due to demonetisation, COVID-19 and various initiatives taken by government to promote digital payments. Rendering m-wallet services responsively and productively in a structured environment will lead to faster attainment of sustainable development goals (SDGs). This study attempts to figure out the drivers for sustainable growth of m-wallet application through literature review and opinion of an academician. Identified drivers have also been prioritised utilising best worst method (BWM). Findings of the research revealed that growing environmental concerns, sustainable collaborations, green services and legal and environmental compliance are the topmost drivers of sustainable growth of m-wallet applications. Outcome of this research will enrich m-wallet and sustainability literature. Outcome will be advantageous to the service providers in providing effective services through m-wallet application.