Impact of Green Marketing Approach on Consumers' Green Purchase Intentions: Empirical Examination

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Process Management and Benchmarking
Published
2025-01-01
DOI
https://doi.org/10.1504/ijpmb.2025.10073571
Primary Topic
Environmental Sustainability in Business
Type
article
Field-Weighted Citation Impact
0.00
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article

Impact of Green Marketing Approach on Consumers' Green Purchase Intentions: Empirical Examination

Rashmi Sharma, Deep Shikha Bohra
International Journal of Process Management and Benchmarking
Environmental Sustainability in Business
article

Impact of Green Marketing Approach on Consumers' Green Purchase Intentions: Empirical Examination

Rashmi Sharma, Deep Shikha Bohra
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Process Management and BenchmarkingVol. 1(1)
Openalex Percentile: Top 67%
Environmental Sustainability in Business
DOISourceOpenAlex
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Impact of Green Marketing Approach on Consumers' Green Purchase Intentions: Empirical Examination — Rashmi Sharma, Deep Shikha Bohra · International Journal of Process Management and Benchmarking (2025) | TGRS Research Map | TGRS