THE IMPACT OF ARTIFICIAL INTELLIGENCE ON RESPONSIBLE HUMAN RESOURCE MANAGEMENT

Purpose: The main reason, or rather the challenge, related to the development of the paper was the lack of studies on the interconnections of AI, CSR and HRM. The aim of the article was to indicate the important role of AI in responsible human resource management. Design/methodology/approach: The literature research and the critical analysis were used to present the most important concepts, their history and interconnections. The ChatGPT interview was used to “self-assess” the role of AI in HRM. Findings: The role of AI in the HRM is constantly growing. This is associated with a number of benefits but also risks. There are both positive and negative examples of the use of AI in HRM presented in this study. There is a need to intensify research in this area, with particular emphasis on environmental aspects, often overlooked in the context of responsible HRM. Research limitations/implications: The identified strengths, weaknesses, opportunities and threats of responsible use of AI in HRM are very general, and in the case of selected company, they should be supplemented to enable a SWOT analysis (with the determination of weights and possible interactions between factors). Practical implications: Practical implications include the possibility of using SWOT analysis to assess current direction of application AI in HRM and, consequently, the selection of an appropriate management strategy, focused on socially responsible aspects. Social implications: The article highlights the importance of responsible use of AI in HRM, especially from the point of view of considering environmental aspects, which are usually missed in this type of consideration. Originality/value: The study brings new value by considering AI, HRM and CSR at the same time, along with a discussion of their mutual relations and history.